B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- video completion rate yoy growth for HSBC GIS 25 campaign video content (2025)
Video completion rates for the HSBC GIS 25 campaign increased by 40%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ride Shotgun / HSBC (published by The Content Marketing Association)
Primary
Tier B
https://the-cma.com/case-studies/hsbc-global-investment-summit-2025 ↗
Source Article
HSBC Global Investment Summit 2025: Building a Global Content & Brand Ecosystem Around Global Institutional & Corporate Leaders — The CMA
HSBC Global Investment Summit 2025: Building a Global Content & Brand Ecosystem Around Global Institutional & Corporate Leaders
Agency: Ride Shotgun
Client: HSBC Corporate & Institutional Banking
Award: Best B2B Content Campaign, 2025: Gold
Brief
HSBC’s 2025 brief was to deliver an integrated B2B ca…
Original Research
Ride Shotgun / HSBC (published by The Content Marketing Association)
· Original study ↗
Methodology
Self-reported YoY uplift in video completion rates vs prior-year campaign; baseline not disclosed. From CMA award case study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HSBC GIS 25 campaign video content: 40% video completion rate yoy growth. Source: Ride Shotgun / HSBC (published by The Content Marketing Association) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hsbc-gis25-video-completion-growth-2025
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<blockquote cite="https://lighthousedata.io/data/hsbc-gis25-video-completion-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- video completion rate yoy growth for HSBC GIS 25 campaign video content<br><small>Source: Ride Shotgun / HSBC (published by The Content Marketing Association) (2025) · <a href="https://lighthousedata.io/data/hsbc-gis25-video-completion-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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