B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4,000,000
4,000,000 -- campaign video views for HP Spectre x360 TikTok campaign (Saweetie, King Science) (2021)
The HP Spectre x360 TikTok campaign featuring Saweetie and King Science amassed over 4 million views shortly after launch.
- The source notes 'over 4 million views' and that it was still delivering views and results at the time of publication
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4,000,000
Unit
Count
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BEN
Primary
Tier B
https://ben.productplacement.com/news-insights/3-approaches-every-brand-should-consider-for-tiktok-c… ↗
Source Article
3 Approaches Every Brand Should Consider for TikTok Campaigns with Music - BEN
Anyone who has spent even a few minutes on the platform will tell you this: TikTok and music go hand-in-hand. TikTok now rivals YouTube for average watch time and is quickly becoming the foremost social network for Gen Z and Millennial audiences—a group that is especially passionate about music. Ori…
Original Research
BEN
· Original study ↗
Methodology
BEN client campaign performance
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
HP Spectre x360 TikTok campaign (Saweetie, King Science): 4,000,000 campaign video views. Source: BEN (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hp-saweetie-tiktok-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hp-saweetie-tiktok-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,000,000</strong> -- campaign video views for HP Spectre x360 TikTok campaign (Saweetie, King Science)<br><small>Source: BEN (2021) · <a href="https://lighthousedata.io/data/hp-saweetie-tiktok-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.