B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- email volume reduction rate for HP North America Commercial Marketing (2025)
HP North America Commercial Marketing decreased emails by 90% for sales targeted events after adopting Smartsheet.
- Estimated by HP senior events manager after adopting Smartsheet
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Smartsheet
Primary
Tier B
https://www.smartsheet.com/customers/HP-marketing ↗
Source Article
HP
HP uses Smartsheet to automate project tracking and planning and increase sales and marketing events from 6 to 26 per quarter
Using Smartsheet to manage sales and marketing events, the HP North America Commercial Marketing group has decreased emails by 90% for sales targeted events. By eliminating p…
Original Research
Smartsheet
· Original study ↗
Methodology
Single-company vendor case study; estimated by HP events manager after Smartsheet adoption
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HP North America Commercial Marketing: 90% email volume reduction rate. Source: Smartsheet (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hp-event-email-reduction-90-percent
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<blockquote cite="https://lighthousedata.io/data/hp-event-email-reduction-90-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- email volume reduction rate for HP North America Commercial Marketing<br><small>Source: Smartsheet (2025) · <a href="https://lighthousedata.io/data/hp-event-email-reduction-90-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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