B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- conversion rate lift for email campaigns using rollover/hover images (2026)
When subscribers hover over a product image in an email to see a lifestyle shot or different angle, conversion rates jump by an average of 15-20% compared to static images.
- Reported as a range of 15-20%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Knak
Primary
Tier C
https://alpacarelay.com/tools/hover-image-for-home-and-garden-emails ↗
Source Article
Add Rollover/Hover Image — Email | AlpacaRelay
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Email Rollover/Hover Image: Before vs After
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✗ Generic
"Static product image…
Original Research
Knak
· Original study ↗
Methodology
Source reports a 15-20% conversion lift vs static images; midpoint 17.5% extracted. Cited to Knak (Email Creation & AI Statistics, 2026).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns using rollover/hover images: 15% conversion rate lift. Source: Knak (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hover-image-conversion-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hover-image-conversion-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- conversion rate lift for email campaigns using rollover/hover images<br><small>Source: Knak (2026) · <a href="https://lighthousedata.io/data/hover-image-conversion-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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