B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51.2%
51.2% -- average discount depth for Household essentials category (US eCommerce) (2025)
In the Household essentials category in US eCommerce, average discount depths reach 51.2% when deals hit.
- Applies specifically when deals hit
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51.2%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
150,688
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Decodo
Primary
Tier A
https://decodo.com/blog/black-friday-dynamic-pricing-strategies ↗
Source Article
The Dynamic Pricing Game Between Retailers and Shoppers
The Pricing Game Begins: How US Retailers and Buyers Prepare for Black Friday
As the biggest shopping festival of the year approaches, a dynamic shift occurs across thousands of online storefronts. Prices fluctuate by the hour, algorithms compete for consumer attention, and shoppers equip themselves…
Original Research
Decodo
· Original study ↗
Methodology
Decodo price-tracking analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Household essentials category (US eCommerce): 51.2% average discount depth. Source: Decodo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/household-essentials-discount-depth-2025
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<blockquote cite="https://lighthousedata.io/data/household-essentials-discount-depth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51.2%</strong> -- average discount depth for Household essentials category (US eCommerce)<br><small>Source: Decodo (2025) · <a href="https://lighthousedata.io/data/household-essentials-discount-depth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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