B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- share of visitors engaging in interactive experiences for Hotels.com (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arrowhitech.com
Primary
Tier B
https://www.arrowhitech.com/casestudy/hotels-com-leverages-adobe-advertising-cloud-to-optimize-custo… ↗
Source Article
Adobe Advertising Cloud Hotels.com Case Study
Original Research
arrowhitech.com
· Original study ↗
Methodology
Tracked via Adobe Advertising Cloud survey/experience features; case study
Methodology documented
Segmentation
IndustryTravel & Hospitality
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Hotels.com: 20% share of visitors engaging in interactive experiences. Source: arrowhitech.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotelscom-interactive-visitors-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hotelscom-interactive-visitors-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of visitors engaging in interactive experiences for Hotels.com<br><small>Source: arrowhitech.com (2026) · <a href="https://lighthousedata.io/data/hotelscom-interactive-visitors-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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