B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- share of hotels using ai in operations for Hospitality industry (2023)

2023  · MARA Solutions

60% of hotels use AI in their operations.

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Attribution: MARA Solutions View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Hospitality industry
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
MARA Solutions Primary Tier C
https://www.mara-solutions.com/post/does-chatgpt-work-for-replying-to-online-reviews ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
How Well Does ChatGPT Work for Replying to Online Reviews?
How Well Does ChatGPT Work for Replying to Online Reviews? Introduction to AI and Online Reviews In the contemporary digital age, online reviews have become a crucial aspect of businesses, influencing customer decisions and shaping online reputations. In fact, 98% of consumers say they read online r…
Original Research
MARA Solutions · Original study ↗

Cited from MARA Solutions' own blog article on hotels and ChatGPT

Methodology documented
Industrymarketing
Plain Text
Hospitality industry: 60% share of hotels using ai in operations. Source: MARA Solutions (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotels-using-ai-operations
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<blockquote cite="https://lighthousedata.io/data/hotels-using-ai-operations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of hotels using ai in operations for Hospitality industry<br><small>Source: MARA Solutions (2023) · <a href="https://lighthousedata.io/data/hotels-using-ai-operations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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