B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

22%

22% -- share of bookings lost due to negative reviews for hotels (2025)

2025  · Hospitality Insights

Hotels risk losing 22% of bookings due to negative reviews.

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Attribution: Hospitality Insights View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
hotels
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Hospitality Insights Primary Tier C
https://www.troof.ai/blog/customer-reviews-hospitality-industry/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Power of Customer Reviews in Hospitality
Power of Customer Reviews in Hospitality Explore how customer reviews influence the hospitality industry. Learn strategies to build trust and manage online reviews for enhanced guest experience. On this page Unlocking the Power of Customer Reviews in the Hospitality Industry Think customer reviews d…
Original Research
Hospitality Insights · Original study ↗

Attributed to Hospitality Insights

Methodology documented
Industrymarketing
Plain Text
hotels: 22% share of bookings lost due to negative reviews. Source: Hospitality Insights (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotels-lose-bookings-negative-reviews
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<blockquote cite="https://lighthousedata.io/data/hotels-lose-bookings-negative-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of bookings lost due to negative reviews for hotels<br><small>Source: Hospitality Insights (2025) · <a href="https://lighthousedata.io/data/hotels-lose-bookings-negative-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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