B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7%
7% -- ai strategy adoption rate for hoteliers (2025)
Only 7% of hoteliers have a wider AI strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
189
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
h2c GmbH
Primary
Tier A
https://ireckonu.com/article/data-sharing-remains-a-key-barrier-to-scaling-ai-in-hospitality-despite… ↗
Source Article
Data sharing remains a key barrier to scaling AI in hospitality, despite 78% of hotel chains already using it – warns Ireckonu
Data Sharing Remains a Key Barrier to Scaling AI in Hospitality, Despite 78% of Hotel Chains Already Using It
October 1, 2025
- The study, led by h2c GmbH and sponsored by Ireckonu alongside with other industry leaders, highlights that most travel organizations still lack the structure and consisten…
Original Research
h2c GmbH
· Original study ↗
Methodology
h2c GmbH hospitality AI study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hoteliers: 7% ai strategy adoption rate. Source: h2c GmbH (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hoteliers-ai-strategy-2025
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<blockquote cite="https://lighthousedata.io/data/hoteliers-ai-strategy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- ai strategy adoption rate for hoteliers<br><small>Source: h2c GmbH (2025) · <a href="https://lighthousedata.io/data/hoteliers-ai-strategy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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