B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- share of hoteliers using ai for review responses for hoteliers (2024)
In 2024, 25% of hoteliers use AI for review responses.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MARA Solutions
Primary
Tier C
https://www.mara-solutions.com/post/how-to-use-online-reviews-to-your-advantage-the-ultimate-guide ↗
Source Article
How to Use Online Reviews to Your Advantage – The Ultimate Guide
In this article, you will learn all you need to know about managing reviews for your hotel, from responding to them in a timely manner, to responding to reviews on different platforms. Additionally, you will learn how to remove bad reviews, gather more reviews, and use strategies to save time when r…
Original Research
MARA Solutions
· Original study ↗
Methodology
Cited from MARA's 2024 hotelier review statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hoteliers: 25% share of hoteliers using ai for review responses. Source: MARA Solutions (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hoteliers-ai-review-responses-2024
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<blockquote cite="https://lighthousedata.io/data/hoteliers-ai-review-responses-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of hoteliers using ai for review responses for hoteliers<br><small>Source: MARA Solutions (2024) · <a href="https://lighthousedata.io/data/hoteliers-ai-review-responses-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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