B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$12,600,000,000
$12,600,000,000 -- hotel marketing expense for global hotel industry (2025)
The total hotel marketing expense available for potential capture by airlines is USD $12.6 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$12,600,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OpenJaw Technologies
Primary
Tier B
https://www.openjawtech.com/insights/the-surprising-financial-upside-of-hotel-attachment ↗
Source Article
The Importance of, and Path to, Airline Distribution and Technology Freedom Part 2 | OpenJaw
The Importance of, and Path to, Airline Distribution and Technology Freedom Part 2
Part 2: Uprooting Traditional OTA Relationships
Commercial relationships with online travel agencies can be a double-edged sword. On one hand, they can provide airlines with a significant number of bookings to help fi…
Original Research
OpenJaw Technologies
· Original study ↗
Methodology
Referenced from OpenJaw's prior report 'The Surprising Financial Upside of Hotel Attachment'.
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
global hotel industry: $12,600,000,000 hotel marketing expense. Source: OpenJaw Technologies (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-marketing-spend-12-6b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hotel-marketing-spend-12-6b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12,600,000,000</strong> -- hotel marketing expense for global hotel industry<br><small>Source: OpenJaw Technologies (2025) · <a href="https://lighthousedata.io/data/hotel-marketing-spend-12-6b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.