B Evidence Grade B Graded under review Safe to Cite Current

10 -- hotel websites visited before booking for Independent hotel guests (2026)

Name: Hotel Websites Visited Before Booking Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · aremorch.com

Most customers booking independent hotels visit 10 hotel websites before making a booking decision.

Secondary citation without primary source attribution
Applies specifically to 'most customers' based on booking pattern data

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Attribution: aremorch.com View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2026

Entity

Independent hotel guests

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

aremorch.com Primary Tier C

https://aremorch.com/the-shocking-truth-about-hotel-social-media-roi/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

The Shocking Truth About Hotel Social Media ROI

Original Research

aremorch.com · Original study ↗

Methodology

Cited booking pattern data for independent hotels; original study not identified

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Independent hotel guests: 10 hotel websites visited before booking. Source: aremorch.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-booking-website-visits-10

HTML Embed

<blockquote cite="https://lighthousedata.io/data/hotel-booking-website-visits-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- hotel websites visited before booking for Independent hotel guests<br><small>Source: aremorch.com (2026) · <a href="https://lighthousedata.io/data/hotel-booking-website-visits-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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