B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13.8%
13.8% -- perceived importance of quality vs price for ecommerce shoppers (horizontal layout condition) (2022-05)
When products were presented horizontally rather than vertically, people perceived quality (vs. price) as being 13.8% more important.
- Laboratory and online experiment setting; did not measure actual sales/conversions
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13.8%
Unit
Percentage
Data Vintage
2022-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Journal of Consumer Behaviour (Xavier University researchers)
Primary
Tier A
https://app.sciencesays.com/p/horizontal-vs-vertical-layout ↗
Source Article
When to use horizontal vs vertical product layouts
Original Research
Journal of Consumer Behaviour (Xavier University researchers)
· Original study ↗
Methodology
Experimental study on construal priming via product presentation format
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce shoppers (horizontal layout condition): 13.8% perceived importance of quality vs price. Source: Journal of Consumer Behaviour (Xavier University researchers) (2022-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/horizontal-layout-quality-importance
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<blockquote cite="https://lighthousedata.io/data/horizontal-layout-quality-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.8%</strong> -- perceived importance of quality vs price for ecommerce shoppers (horizontal layout condition)<br><small>Source: Journal of Consumer Behaviour (Xavier University researchers) (2022-05) · <a href="https://lighthousedata.io/data/horizontal-layout-quality-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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