B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.4%
18.4% -- choice rate uplift primary feature product for ecommerce shoppers (digital camera choice experiment) (2022-05)
When products were presented horizontally rather than vertically, participants were 18.4% more likely to choose a digital camera with better megapixels (primary feature) rather than better screen size (secondary feature).
- The experiments measured hypothetical choices rather than actual sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18.4%
Unit
Percentage
Data Vintage
2022-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Journal of Consumer Behaviour (Xavier University researchers)
Primary
Tier A
https://app.sciencesays.com/p/horizontal-vs-vertical-layout ↗
Source Article
When to use horizontal vs vertical product layouts
Original Research
Journal of Consumer Behaviour (Xavier University researchers)
· Original study ↗
Methodology
Experimental study, part of five-experiment series on product layout effects
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce shoppers (digital camera choice experiment): 18.4% choice rate uplift primary feature product. Source: Journal of Consumer Behaviour (Xavier University researchers) (2022-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/horizontal-layout-camera-primary-feature-choice
HTML Embed
<blockquote cite="https://lighthousedata.io/data/horizontal-layout-camera-primary-feature-choice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.4%</strong> -- choice rate uplift primary feature product for ecommerce shoppers (digital camera choice experiment)<br><small>Source: Journal of Consumer Behaviour (Xavier University researchers) (2022-05) · <a href="https://lighthousedata.io/data/horizontal-layout-camera-primary-feature-choice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.