B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- organic reach increase for brands (2024)
Brands that consistently test and refine their posting schedule see a 23% increase in organic reach compared to those relying solely on industry averages.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Hootsuite
Primary
Tier B
https://www.hootsuite.com/resources/digital-trends ↗
Source Article
Best Times to Post on Social Media for Organic Engagement in 2025
In 2025, with changing algorithms and fierce competition for attention, knowing the best times to post on social media is crucial for increasing organic engagement. While content quality remains a key factor, the timing of your post can significantly influence its reach, visibility, and performance.…
Also cited by
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-16
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-16
Original Research
Hootsuite
· Original study ↗
Methodology
Compared to those that rely only on industry averages (Hootsuite, 2024)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 23% organic reach increase. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hootsuite_2024_organic_reach_increase
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<blockquote cite="https://lighthousedata.io/data/hootsuite_2024_organic_reach_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- organic reach increase for brands<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/hootsuite_2024_organic_reach_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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