B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
64%
64% -- conversion rate lift for Business website homepages with video content (2019-2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2019-2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oberlo
Primary
Tier C
https://www.webdew.com/blog/landing-page-explainer-videos ↗
Source Article
This is How Landing Page Explainer Videos boost its Conversion
This is How Landing Page Explainer Videos boost its Conversion
One of the most important things for the growth of a business is attracting visitors to your website. The more visitors you have, the better it is for your business. When attracting visitors to a site, you have to act smart.
People are g…
Original Research
Oberlo
· Original study ↗
Methodology
Maximum potential lift ('up to 64%') in homepage conversion rate from adding a video; article attributes the figure to Oberlo, a secondary aggregator — the original study is not identified. Article itself is undated; period bounded by its reference to 2019 research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business website homepages with video content: 64% conversion rate lift. Source: Oberlo (2019-2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homepage-video-conversion-rate-lift-64pct
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<blockquote cite="https://lighthousedata.io/data/homepage-video-conversion-rate-lift-64pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- conversion rate lift for Business website homepages with video content<br><small>Source: Oberlo (2019-2021) · <a href="https://lighthousedata.io/data/homepage-video-conversion-rate-lift-64pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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