B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- homepage to product view rate for Homepage users on ecommerce sites (2025)
On average, 30% of ecommerce homepage users advance to view a product.
- Represents an average across ecommerce sites analyzed in the benchmark report
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Enavi
Primary
Tier A
https://enavi.co/blogs/your-homepage-is-not-your-front-door ↗
Source Article
Your Homepage Is NOT Your Front Door
Human
Obsessed
CRO
Date:
July 17, 2025
Author:
Sheldon Adams
The most difficult real estate to adjust on an ecommerce site? The homepage.
The most important real estate on an ecommerce site? Definitely not the homepage.
Internally, most brands still think about their store in a very linear manner.
Y…
Original Research
Enavi
· Original study ↗
Methodology
Average figure from Enavi's 2025 Intra-Site Funnel Benchmark Report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Homepage users on ecommerce sites: 30% homepage to product view rate. Source: Enavi (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homepage-users-advance-to-product-view
HTML Embed
<blockquote cite="https://lighthousedata.io/data/homepage-users-advance-to-product-view" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- homepage to product view rate for Homepage users on ecommerce sites<br><small>Source: Enavi (2025) · <a href="https://lighthousedata.io/data/homepage-users-advance-to-product-view" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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