B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- homeowners more likely to list with agent using video for US homeowners (2026)
73% of homeowners say they are more likely to list with a real estate agent who uses video.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://www.amplifiles.ai/blog/best-ai-real-estate-video-tools-for-photographers ↗
Source Article
Best AI Real Estate Video Tools for Photographers (2026)
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited by Amplifiles blog; attributed to National Association of Realtors homeowner preference data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US homeowners: 73% homeowners more likely to list with agent using video. Source: National Association of Realtors (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homeowners-prefer-agent-video-73
HTML Embed
<blockquote cite="https://lighthousedata.io/data/homeowners-prefer-agent-video-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- homeowners more likely to list with agent using video for US homeowners<br><small>Source: National Association of Realtors (2026) · <a href="https://lighthousedata.io/data/homeowners-prefer-agent-video-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.