B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
92%
92% -- share of buyers starting property search online for US home buyers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://www.saltyreddogmarketing.com/post/40-simple-powerful-real-estate-marketing-ideas-to-make-a-s… ↗
Source Article
40 Simple & Powerful Real Estate Marketing Ideas to Make a Statement
40 Simple & Powerful Real Estate Marketing Ideas to Make a Statement
Updated: Sep 2
Although real estate agents continue to play a crucial role in the house purchasing process, more and more buyers are opting to conduct more research online before consulting the specialists. According to a National …
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited from National Association of Realtors research; secondary source
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US home buyers: 92% share of buyers starting property search online. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homebuyers-online-search-start
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<blockquote cite="https://lighthousedata.io/data/homebuyers-online-search-start" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of buyers starting property search online for US home buyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/homebuyers-online-search-start" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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