B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- ai primary research tool usage rate for US homebuyers (2026)
The share of homebuyers using AI as their primary agent-research tool reached 67% (jumping from 17% in 18 months).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
FlyDragon
Primary
Tier C
https://thepromptinsider.com/aeo/is-your-industry-invisible-to-ai-the-5-sectors-getting-left-behind-… ↗
Source Article
Is Your Industry Invisible to AI? The 5 Sectors Getting Left Behind
Short Answer: Which industries are invisible to AI?
Real estate, law, healthcare, home services, and finance are hit hardest. ChatGPT recommends just 1.2% of all local businesses according to SOCi’s 2026 Local Visibility Index, and AI typically names two to five businesses per answer with no second …
Original Research
FlyDragon
· Original study ↗
Methodology
Jumped from 17% over 18 months per FlyDragon 2026 State of AI SEO in Real Estate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US homebuyers: 67% ai primary research tool usage rate. Source: FlyDragon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homebuyers-ai-primary-research-tool-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/homebuyers-ai-primary-research-tool-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- ai primary research tool usage rate for US homebuyers<br><small>Source: FlyDragon (2026) · <a href="https://lighthousedata.io/data/homebuyers-ai-primary-research-tool-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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