B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- percentage increase in conversion rate for Home Depot consumers (2023)
Consumers are 26 percent more likely to convert when they engage with products advertised through Home Depot's Retail Media+.
- Applies specifically to consumers when they engage with products advertised through Retail Media+
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Home Depot
Primary
Tier A
https://insideretail.asia/2023/08/12/how-home-depot-built-the-fourth-largest-retail-media-network-in… ↗
Source Article
How Home Depot built the fourth largest retail media network in the US
The retail media industry is growing at a rate that businesses are struggling to keep up with. According to market research company eMarketer, US retail media ad spend will reach $45.15 billion this year, an almost 20 per cent increase compared to 2022. By 2027, it is predicted that retail media ad …
Also cited by
searchenginejournal.com
https://www.searchenginejournal.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
Home Depot
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Home Depot consumers: 26% percentage increase in conversion rate. Source: Home Depot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home_depot_conversion_rate_increase
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<blockquote cite="https://lighthousedata.io/data/home_depot_conversion_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- percentage increase in conversion rate for Home Depot consumers<br><small>Source: Home Depot (2023) · <a href="https://lighthousedata.io/data/home_depot_conversion_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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