B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- offer acceptance rate for Australian customer-owned bank home loan retention campaign (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fujifilm DMS
Primary
Tier B
https://fujifilmdms.com/home-loan-customer-retention-digital-communications/ ↗
Source Article
Home loan customer retention case study | Fujifilm DMS
Background
A leading Australian customer-owned bank identified an opportunity to proactively engage customers nearing the end of their fixed-rate home loan terms. The goal was to create a simple, effective digital experience that would encourage customer retention and reduce churn to alternate mortg…
Original Research
Fujifilm DMS
· Original study ↗
Methodology
Vendor case study of a single digital retention campaign; exact customer base size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian customer-owned bank home loan retention campaign: 20% offer acceptance rate. Source: Fujifilm DMS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-loan-retention-offer-acceptance-rate
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<blockquote cite="https://lighthousedata.io/data/home-loan-retention-offer-acceptance-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- offer acceptance rate for Australian customer-owned bank home loan retention campaign<br><small>Source: Fujifilm DMS (2025) · <a href="https://lighthousedata.io/data/home-loan-retention-offer-acceptance-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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