B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

72%

72% -- share of retailers improving profit via retention for Home & Garden e-commerce retailers (2025)

2025  · Klaviyo

72% of retailers in the Home & Garden sector improved their profits through better retention management.

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Attribution: Klaviyo View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Home & Garden e-commerce retailers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Klaviyo Primary Tier C
https://www.adtrip.pl/post/marketing-automation-w-branzy-dom-i-ogrod-jak-newsletter-i-personalizacja… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Marketing automation w branży Dom i Ogród: jak newsletter i personalizacja zwiększają konwersję | Adtrip Blog - Adtrip
Spis treści - Dlaczego marketing automation w branży Dom i Ogród działa inaczej niż w fashion? - Dłuższy proces decyzyjny i podejście projektowe - Wysoki wskaźnik otwarć dzięki edukacji - 3 scenariusze automatyzacji, które zwiększają przychód w Home & Garden - Sezonowy kalendarz prac - jak sprzedawa…
Original Research
Klaviyo · Original study ↗

Citing Klaviyo platform report

Methodology documented
Industrymarketing
Plain Text
Home & Garden e-commerce retailers: 72% share of retailers improving profit via retention. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-garden-retention-profit-klaviyo
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<blockquote cite="https://lighthousedata.io/data/home-garden-retention-profit-klaviyo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of retailers improving profit via retention for Home & Garden e-commerce retailers<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/home-garden-retention-profit-klaviyo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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