64%
64% -- engagement time increase for Users engaging with Home Depot's expandable display ad unit (2020)
Users who engaged with Home Depot's expandable display ad unit spent 64% longer in the ad unit compared to those who engaged with the previous year's campaigns.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Vendor-reported: engaged users spent an average of 23 seconds in the ad unit, 64% longer than the previous year's (2019) campaigns. Campaign noted as a 2019 OMMA Award winner; results self-reported by the engagement platform (Contobox).
<blockquote cite="https://lighthousedata.io/data/home-depot-2020-ad-engagement-time-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- engagement time increase for Users engaging with Home Depot's expandable display ad unit<br><small>Source: Contobox (2020) · <a href="https://lighthousedata.io/data/home-depot-2020-ad-engagement-time-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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