B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- holiday return rate increase for ecommerce returns (2024)
According to Salesforce, the 2024 holiday return rate increased by 28% compared to the previous year.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.retaildive.com/spons/the-2025-retail-playbook-how-to-create-a-winning-ecommerce-strategy… ↗
Source Article
The 2025 retail playbook: how to create a winning ecommerce strategy
Just as coaches dissect every play after the Super Bowl to build a winning strategy for the next season, retailers, following a record-breaking 2024 holiday shopping season, find themselves with a comprehensive playbook of successes and areas needing improvement. Each transaction, website click and …
Original Research
Salesforce
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce returns: 28% holiday return rate increase. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holiday_return_rate_increase
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<blockquote cite="https://lighthousedata.io/data/holiday_return_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- holiday return rate increase for ecommerce returns<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/holiday_return_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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