B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20.8%
20.8% -- share of online traffic from smartphones for e-commerce websites during holiday season (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
appperfect.com
Primary
Tier C
http://www.appperfect.com/blog/e-commerce-website-load-testing/ ↗
Source Article
Be Ready For Holidays: E-Commerce Website Load Testing
Original Research
appperfect.com
· Original study ↗
Methodology
Unattributed statistic cited in vendor blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce websites during holiday season: 20.8% share of online traffic from smartphones. Source: appperfect.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holiday-traffic-smartphones-20-8pct
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<blockquote cite="https://lighthousedata.io/data/holiday-traffic-smartphones-20-8pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.8%</strong> -- share of online traffic from smartphones for e-commerce websites during holiday season<br><small>Source: appperfect.com (2026) · <a href="https://lighthousedata.io/data/holiday-traffic-smartphones-20-8pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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