B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- share planning both online and instore holiday shopping for US consumers (2019)
61% of consumers plan to shop both online and in-store for the 2019 holiday season.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
1,038
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DISQO
Primary
Tier A
https://www.disqo.com/2019/11/19/holiday-shopping-2019/ ↗
Source Article
Holiday Shopping 2019 » DISQO
Want complete consumer data, but ethically sourced?
As the weather cools, consumers begin to warm up their searches for the best deals to check off their holiday shopping lists. The expectations for significant discounts coupled with shifting shopping behaviors creates opportunities for brands who a…
Original Research
DISQO
· Original study ↗
Methodology
DISQO Audience survey
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers: 61% share planning both online and instore holiday shopping. Source: DISQO (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holiday-shopping-both-channels-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/holiday-shopping-both-channels-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share planning both online and instore holiday shopping for US consumers<br><small>Source: DISQO (2019) · <a href="https://lighthousedata.io/data/holiday-shopping-both-channels-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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