B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- holiday shoppers using gift guides and idea lists for holiday shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beglobal.co.za
Primary
Tier C
https://www.beglobal.co.za/blog/email-marketing-strategies-for-the-festive-season-to-maximize-holida… ↗
Source Article
Email Marketing Strategies for Festive Season To Holiday Sales
Original Research
beglobal.co.za
· Original study ↗
Methodology
No original source named in article; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
holiday shoppers: 74% holiday shoppers using gift guides and idea lists. Source: beglobal.co.za (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holiday-shoppers-gift-guides
HTML Embed
<blockquote cite="https://lighthousedata.io/data/holiday-shoppers-gift-guides" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- holiday shoppers using gift guides and idea lists for holiday shoppers<br><small>Source: beglobal.co.za (2026) · <a href="https://lighthousedata.io/data/holiday-shoppers-gift-guides" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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