B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37.19%
37.19% -- email click to open rate for Højmark Rejser departure-flow Email 1 (sent 30 days before departure, Bad Gastein destination) (2023-01)
The click-to-open rate (CTOR) for Højmark Rejser's automated pre-departure Email 1 (sent 30 days before departure) for the Bad Gastein destination was 37.19% in January 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37.19%
Unit
Percentage
Data Vintage
2023-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Heyloyalty
Primary
Tier A
https://heyloyalty.com/saadan-loefter-hoejmark-rejser-serviceniveauet-og-oeger-salget-med-databasere… ↗
Source Article
Sådan løfter Højmark Rejser serviceniveauet og øger salget - Heyloyalty
Om Højmark Rejser
Højmark Rejser er Danmarks førende arrangør af skiferier for familier, rejsegrupper, skoler og virksomheder.
De står bl.a. for gæsternes transport, hotelophold, skileje, skikort og meget mere. Derfor har de utrolig store datamængder, når kunderne bestiller rejser hos dem. Disse dat…
Original Research
Heyloyalty
· Original study ↗
Methodology
Click-to-open-rate (CTOR) for the first email in the automated pre-departure flow, measured January 2023 for the Bad Gastein destination flow. Danish decimal comma converted to decimal point.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Højmark Rejser departure-flow Email 1 (sent 30 days before departure, Bad Gastein destination): 37.19% email click to open rate. Source: Heyloyalty (2023-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hojmark-rejser-email1-ctor-jan-2023
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<blockquote cite="https://lighthousedata.io/data/hojmark-rejser-email1-ctor-jan-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.19%</strong> -- email click to open rate for Højmark Rejser departure-flow Email 1 (sent 30 days before departure, Bad Gastein destination)<br><small>Source: Heyloyalty (2023-01) · <a href="https://lighthousedata.io/data/hojmark-rejser-email1-ctor-jan-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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