B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4,400
4,400 -- store count for H&M and Zara combined (2020)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4,400
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
worlddatalab.com
Primary
Tier B
https://worlddatalab.com/our-blog/how-the-biggest-fashion-brands-are-undervaluing-emerging-markets ↗
Source Article
How the Biggest Fashion Brands are Undervaluing Emerging…
Since COVID-19 struck, the clothing industry has seen a considerable decrease in demand. The top four brands (Nike, Adidas, H&M, and Zara) have seen major declines in profit, with Adidas seeing a 90% drop in the first quarter of 2020. Both Zara and H&M, the leading fashion brands for women’s clothin…
Original Research
worlddatalab.com
· Original study ↗
Methodology
Company store footprint data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
H&M and Zara combined: 4,400 store count. Source: worlddatalab.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hm-zara-stores-developed-vs-emerging
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<blockquote cite="https://lighthousedata.io/data/hm-zara-stores-developed-vs-emerging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,400</strong> -- store count for H&M and Zara combined<br><small>Source: worlddatalab.com (2020) · <a href="https://lighthousedata.io/data/hm-zara-stores-developed-vs-emerging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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