B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.8%
0.8% -- per unit spending growth for Hispanic shoppers (2025)
Per-unit spending growth among Hispanic shoppers was 0.8% in 2025.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Numerator
Primary
Tier B
https://vaqueroadvertising.com/hispanic-market-insights-q2-2026-by-vaquero-advertising/ ↗
Source Article
HISPANIC MARKET PULSE - Quarterly Hispanic Market Report - Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.
Q2 2026 | Quarterly Insights on U.S. Latino Consumer Trends, Media & Brand Opportunities
BY VAQUERO ADVERTISING
A MESSAGE FROM VAQUERO
The Hispanic market isn’t a trend. It’s the present, and the future of the American consumer.
At Vaquero Advertising, we’ve believed this for years: brands that trul…
Original Research
Numerator
· Original study ↗
Methodology
Cited from Numerator; down from 4.0% growth in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hispanic shoppers: 0.8% per unit spending growth. Source: Numerator (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hispanic-per-unit-spend-growth-0-8pct-2025
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<blockquote cite="https://lighthousedata.io/data/hispanic-per-unit-spend-growth-0-8pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.8%</strong> -- per unit spending growth for Hispanic shoppers<br><small>Source: Numerator (2025) · <a href="https://lighthousedata.io/data/hispanic-per-unit-spend-growth-0-8pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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