B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1,798
1,798 -- prizes awarded for Hiland Dairy Silver Dollar City giveaway campaign (2025)
A total of 1,798 prizes were awarded during Hiland Dairy's Silver Dollar City campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,798
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Envoy Fresh
Primary
Tier A
https://envoyfresh.com/fresh-hiland-a-look-inside-a-viral-dairy-campaign/ ↗
Source Article
Fresh + Hiland: A Look Inside a Viral Dairy Campaign - Envoy Fresh
When Hiland Dairy set out to create a summer promotion, the goal was simple: build awareness, engage fans, grow their customer base — and draw attention to the newest addition in their Silver Dollar City ice cream lineup, Fire In the Hole.
The Strategy
The foundation for this campaign was a natural …
Original Research
Envoy Fresh
· Original study ↗
Methodology
First-party campaign results from agency case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hiland Dairy Silver Dollar City giveaway campaign: 1,798 prizes awarded. Source: Envoy Fresh (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hiland-prizes-awarded-1798
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<blockquote cite="https://lighthousedata.io/data/hiland-prizes-awarded-1798" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,798</strong> -- prizes awarded for Hiland Dairy Silver Dollar City giveaway campaign<br><small>Source: Envoy Fresh (2025) · <a href="https://lighthousedata.io/data/hiland-prizes-awarded-1798" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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