B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78,000
78,000 -- engagement bonus actions for Hiland Dairy Silver Dollar City giveaway campaign (2025)
Over 78,000 bonus actions were recorded driving engagement across Facebook, Instagram, TikTok, YouTube, and X during the campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Envoy Fresh
Primary
Tier A
https://envoyfresh.com/fresh-hiland-a-look-inside-a-viral-dairy-campaign/ ↗
Source Article
Fresh + Hiland: A Look Inside a Viral Dairy Campaign - Envoy Fresh
When Hiland Dairy set out to create a summer promotion, the goal was simple: build awareness, engage fans, grow their customer base — and draw attention to the newest addition in their Silver Dollar City ice cream lineup, Fire In the Hole.
The Strategy
The foundation for this campaign was a natural …
Original Research
Envoy Fresh
· Original study ↗
Methodology
First-party campaign results from agency case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hiland Dairy Silver Dollar City giveaway campaign: 78,000 engagement bonus actions. Source: Envoy Fresh (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hiland-bonus-actions-78000
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<blockquote cite="https://lighthousedata.io/data/hiland-bonus-actions-78000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78,000</strong> -- engagement bonus actions for Hiland Dairy Silver Dollar City giveaway campaign<br><small>Source: Envoy Fresh (2025) · <a href="https://lighthousedata.io/data/hiland-bonus-actions-78000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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