B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5.35x
5.35x -- highest facebook roas for consumer brands (Databox sample) (2024)
Among a sample of 636 consumer brand companies researched by Databox, the highest Facebook ROAS recorded was 5.35.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.35x
Unit
Ratio
Data Vintage
2024
Entity
Sample Size
636
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Databox
Primary
Tier C
https://www.wastenot.io/blog/increase-facebook-roas ↗
Source Article
4 tips for increasing Facebook ROAS in 2024 - WasteNot - Automate and Optimize Your Suppression Tactics
Joey Colvin
|
Apr 2024
Facebook Ads Manager is one of the best advertising channels for engaging target buyers and driving revenue, accounting for 18% of total digital advertising spend in 2023. With over 3 billion users worldwide, Facebook offers marketers a unique opportunity to deliver targeted p…
Original Research
Databox
· Original study ↗
Methodology
Databox benchmark research on 636 companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumer brands (Databox sample): 5.35x highest facebook roas. Source: Databox (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/highest-facebook-roas-5-35
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<blockquote cite="https://lighthousedata.io/data/highest-facebook-roas-5-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.35x</strong> -- highest facebook roas for consumer brands (Databox sample)<br><small>Source: Databox (2024) · <a href="https://lighthousedata.io/data/highest-facebook-roas-5-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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