B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- share of digital marketing managers responsible for more than five channels for mid-sized university digital marketing managers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RJP Systems
Primary
Tier C
https://rjpsystems.com/higher-education-marketing-partner-guide/ ↗
Source Article
Higher Education Marketing Partner | When Should You Bring in an Outside Marketing Partner
When Should You Bring in an Outside Marketing Partner? A Higher Ed Guide
Partnering with a higher education marketing partner at the right time can be a turning point for your institution’s enrollment success. In higher education, digital expectations from prospective students are higher than ever. …
Original Research
RJP Systems
· Original study ↗
Methodology
Vendor-conducted research into mid-sized universities; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mid-sized university digital marketing managers: 60% share of digital marketing managers responsible for more than five channels. Source: RJP Systems (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/higher-ed-marketing-managers-multichannel-2025
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<blockquote cite="https://lighthousedata.io/data/higher-ed-marketing-managers-multichannel-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of digital marketing managers responsible for more than five channels for mid-sized university digital marketing managers<br><small>Source: RJP Systems (2025) · <a href="https://lighthousedata.io/data/higher-ed-marketing-managers-multichannel-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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