B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.8%
11.8% -- campaign conversion rate for all higher education leads (Q3 2018)
The overall conversion rate for all higher education leads reached 11.8% in Q3 2018.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11.8%
Unit
Percentage
Data Vintage
Q3 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
50
Methodology
45
Freshness
95
Sources (2)
Digital Media Solutions
Primary
Tier B
https://insights.digitalmediasolutions.com/education-marketing-news/education-conversion-rates-incre… ↗
Source Article
Higher Education Conversion Rates Increase In 2018
Higher education conversion rates were up significantly in 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by Digital Media Solutions (DMS). The conversion rates for both online and campus-based formats increased in 2018, with the average campus-based CVR g…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
Original Research
Digital Media Solutions
· Original study ↗
Methodology
Source: 2018 Year-End Higher Education Inquiry Generation Review by Digital Media Solutions (DMS)
Segmentation
Industrymarketing
Cite this stat
Plain Text
all higher education leads: 11.8% campaign conversion rate. Source: Digital Media Solutions (Q3 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/higher-ed-cvr-increase-2018-q3
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<blockquote cite="https://lighthousedata.io/data/higher-ed-cvr-increase-2018-q3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.8%</strong> -- campaign conversion rate for all higher education leads<br><small>Source: Digital Media Solutions (Q3 2018) · <a href="https://lighthousedata.io/data/higher-ed-cvr-increase-2018-q3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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