B
Evidence Grade B
Safe to Cite
Dated
9.3%
9.3% -- high performing conversion rate for pop-ups (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.3%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
95
Citation Chain
90
Independence
70
Methodology
45
Freshness
95
Sources (3)
Sumo
Primary
Tier C
https://contentmarketinginstitute.com/content-marketing-strategy/7-principles-for-creating-website-p… ↗
Source Article
7 Principles for Creating Website Pop
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
forbes.com
https://www.forbes.com/
2026-08-18
Original Research
Sumo
· Original study ↗
Methodology
According to Sumo
Segmentation
Industrymarketing
Cite this stat
Plain Text
pop-ups: 9.3% high performing conversion rate. Source: Sumo (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high_performing_popups_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/high_performing_popups_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.3%</strong> -- high performing conversion rate for pop-ups<br><small>Source: Sumo (2021) · <a href="https://lighthousedata.io/data/high_performing_popups_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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