B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- share of consumers needing social proof for big purchases for consumers (2023)
83% of consumers are determined to make big purchases only after receiving affirmation through feedback from other people or a trusted brand reputation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://nexgenconsultancy.net/business/your-brain-decides-what-to-buy-before-you-do/ ↗
Source Article
Your Brain Decides What to Buy Before You Do
Your Brain Decides What to Buy Before You Do
Imagine yourself in a shopping mall on a casual Saturday afternoon. There are signs of discounts, smells of freshly baked bread, and calm, rhythmic music in the background. Your hand reaches for a luxurious-looking pack of coffee as if on its own. When yo…
Original Research
Edelman
· Original study ↗
Methodology
Edelman Trust Barometer 2022 and 2023, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 83% share of consumers needing social proof for big purchases. Source: Edelman (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-value-purchase-social-proof-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/high-value-purchase-social-proof-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of consumers needing social proof for big purchases for consumers<br><small>Source: Edelman (2023) · <a href="https://lighthousedata.io/data/high-value-purchase-social-proof-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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