B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- wellness spend growth for high-spending consumers (2025)
High-spending consumers increased their investment/spending in wellness by 20%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bupa
Primary
Tier C
https://merchandeffect.com/newsfeed/the-era-of-positive-drinking ↗
Source Article
The Era of Positive Drinking - Merch & Effect - The POS Marketing Agency
The Era of Positive Drinking
The Era of Positive Drinking
The Era of Positive Drinking
The Era of Positive Drinking
Wellness Isn’t the Enemy—It’s the Opportunity
Wellness Isn’t the Enemy—It’s the Opportunity
Wellness Isn’t the Enemy—It’s the Opportunity
Wellness Isn’t the Enemy—It’s the Opportunity
…
Original Research
Bupa
· Original study ↗
Methodology
Attributed to Bupa; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-spending consumers: 20% wellness spend growth. Source: Bupa (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-spending-consumers-wellness-spend-up-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/high-spending-consumers-wellness-spend-up-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- wellness spend growth for high-spending consumers<br><small>Source: Bupa (2025) · <a href="https://lighthousedata.io/data/high-spending-consumers-wellness-spend-up-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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