B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- brand preference rate for US high school smokers (Marlboro, Camel, Newport) (2009)
87% of all high school smokers choose Marlboro, Camel, or Newport brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Michael Siegel / Boston University
Primary
Tier C
http://tobaccoanalysis.blogspot.com/2009_09_01_archive.html ↗
Source Article
The Rest of the Story: Tobacco News Analysis and Commentary
Original Research
Michael Siegel / Boston University
· Original study ↗
Methodology
Attributed to Michael Siegel, Boston University
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US high school smokers (Marlboro, Camel, Newport): 87% brand preference rate. Source: Michael Siegel / Boston University (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-school-smokers-brand-preference-2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/high-school-smokers-brand-preference-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- brand preference rate for US high school smokers (Marlboro, Camel, Newport)<br><small>Source: Michael Siegel / Boston University (2009) · <a href="https://lighthousedata.io/data/high-school-smokers-brand-preference-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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