B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- share of salespeople saying high quality content drives sales for salespeople (2021)
57% of salespeople stated that high-quality content is a critical tool to drive sales.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Secrets to Increasing Sales Productivity [Step by Step Guide] - Map My Customers
Sales productivity is a crucial factor in meeting sales quotas and reaching new sales goals. In fact, 71% of C-level executives believe sales productivity is critical to achieving growth. Another 79% stated that improving productivity is the leading driver in hitting new sales goals.
Business growth…
Methodology
Sales survey cited by Map My Customers; original survey not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
salespeople: 57% share of salespeople saying high quality content drives sales. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-quality-content-sales-2021
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<blockquote cite="https://lighthousedata.io/data/high-quality-content-sales-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of salespeople saying high quality content drives sales for salespeople<br><small>Source: (2021) · <a href="https://lighthousedata.io/data/high-quality-content-sales-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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