B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- companies doing two or more content audits per year for companies with high-performing content marketing strategies (2023)
61% of companies with high-performing content marketing strategies conduct at least two content audits per year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://digitalguider.com/blog/content-marketing-strategy/ ↗
Source Article
Complete Content Marketing Strategy Guide
What is Content Marketing Strategy?
A content marketing strategy describes how a business produces and distributes content to achieve specific marketing goals. Successful content marketing helps in the following:
- Understanding your target audience.
- Establishing clear goals.
- Planning out what t…
Original Research
Semrush
· Original study ↗
Methodology
Cited from Semrush's The State of Content Marketing 2023 Global Report
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
companies with high-performing content marketing strategies: 61% companies doing two or more content audits per year. Source: Semrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-performers-content-audits-semrush-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/high-performers-content-audits-semrush-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- companies doing two or more content audits per year for companies with high-performing content marketing strategies<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/high-performers-content-audits-semrush-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.