B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of high growth companies using ai to optimise marketing performance for high-growth companies (2025)
71% of high-growth companies use AI to optimise marketing performance.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://nexacognition.com/ai-agency-for-business ↗
Source Article
AI Agency for Business UK | Applied AI for Sales, Marketing & RevOps
Applied AI Solutions for Business Growth
Sales | Marketing | Service | RevOps
54+
Faster sales cycle with AI insights
42%
Higher marketing ROI through automation
35%
Reduction in service response time
50%
Improvement in data accuracy across RevOps
AI Agency for Business - Strategy, Automation, Conve…
Original Research
McKinsey
· Original study ↗
Methodology
Vendor page citing McKinsey 2025; original methodology not stated
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
high-growth companies: 71% share of high growth companies using ai to optimise marketing performance. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-growth-companies-ai-marketing-optimization-2025
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<blockquote cite="https://lighthousedata.io/data/high-growth-companies-ai-marketing-optimization-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of high growth companies using ai to optimise marketing performance for high-growth companies<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/high-growth-companies-ai-marketing-optimization-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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