B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.4%
4.4% -- year over year sales growth for high-end bourbon brands (small batch segment, e.g. Maker's Mark) (2003)
Sales of high-end bourbon brands grew by 4.4% in 2003 compared to 2002.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.4%
Unit
Percentage
Data Vintage
2003
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Distilled Spirits Council of the United States
Primary
Tier B
http://www.forbes.com/2004/10/27/cx_np_1027feat.html ↗
Source Article
The Kings Of Bourbon
Original Research
Distilled Spirits Council of the United States
· Original study ↗
Methodology
Segment growth rate per the Distilled Spirits Council of the United States; strongest category alongside super-premium brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-end bourbon brands (small batch segment, e.g. Maker's Mark): 4.4% year over year sales growth. Source: Distilled Spirits Council of the United States (2003). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-end-bourbon-growth-2003
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<blockquote cite="https://lighthousedata.io/data/high-end-bourbon-growth-2003" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4%</strong> -- year over year sales growth for high-end bourbon brands (small batch segment, e.g. Maker's Mark)<br><small>Source: Distilled Spirits Council of the United States (2003) · <a href="https://lighthousedata.io/data/high-end-bourbon-growth-2003" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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