B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
97%
97% -- customer satisfaction rate for organizations with high sales-marketing alignment (2024)
97% of organizations with high sales-marketing alignment report satisfied customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fullcast.com
Primary
Tier C
https://www.fullcast.com/content/why-revops-needs-a-strategic-seat-at-the-table/ ↗
Source Article
Why RevOps Needs a Strategic Seat at the Table
Original Research
fullcast.com
· Original study ↗
Methodology
Aggregate figure cited without named source; customer outcome tied to go-to-market alignment.
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
organizations with high sales-marketing alignment: 97% customer satisfaction rate. Source: fullcast.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-alignment-customer-satisfaction-rate
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<blockquote cite="https://lighthousedata.io/data/high-alignment-customer-satisfaction-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- customer satisfaction rate for organizations with high sales-marketing alignment<br><small>Source: fullcast.com (2024) · <a href="https://lighthousedata.io/data/high-alignment-customer-satisfaction-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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