B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of hidden buyers saying thought leadership more effective than traditional marketing for B2B hidden buyers (2025)
71% of hidden buyers say thought leadership is more effective than traditional marketing materials at demonstrating a vendor's value.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman and LinkedIn
Primary
Tier B
https://www.mqlmagnet.com/post/common-messaging-mistakes-sharon-cordesse ↗
Source Article
Common Messaging Mistakes: The #1 Error in B2B | Magnetic
Common Messaging Mistakes and the Error That Undermines Everything
Updated: Aug 9
Key takeaways The root messaging mistake is leading with your language instead of the buyer's. Start with one question. What problem did the buyer have before finding you, in their own words? Recognition beats translat…
Original Research
Edelman and LinkedIn
· Original study ↗
Methodology
Edelman/LinkedIn B2B Thought Leadership Impact Report, cited by third party
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B hidden buyers: 71% share of hidden buyers saying thought leadership more effective than traditional marketing. Source: Edelman and LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hidden-buyers-thought-leadership-effectiveness-2025
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<blockquote cite="https://lighthousedata.io/data/hidden-buyers-thought-leadership-effectiveness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of hidden buyers saying thought leadership more effective than traditional marketing for B2B hidden buyers<br><small>Source: Edelman and LinkedIn (2025) · <a href="https://lighthousedata.io/data/hidden-buyers-thought-leadership-effectiveness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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