B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- hidden buyer vendor championing rate for hidden B2B buyers (2025)
79% of hidden buyers are more likely to champion a vendor during procurement if that vendor publishes quality thought leadership.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman/LinkedIn
Primary
Tier C
https://atlasperk.com/guides/content-strategy-for-travel/content-planning/ ↗
Source Article
Content Planning for Travel: A 7-Step Framework
Content Strategy & Planning for Travel Businesses
Market Verdict: Content Planning for Travel Businesses
The gap between having a content strategy (97% of B2B marketers) and having it documented (41%) represents the biggest operational opportunity for travel businesses. With 35% of travel website tr…
Original Research
Edelman/LinkedIn
· Original study ↗
Methodology
Edelman/LinkedIn via Demand Gen Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hidden B2B buyers: 79% hidden buyer vendor championing rate. Source: Edelman/LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hidden-buyers-thought-leadership-2025
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<blockquote cite="https://lighthousedata.io/data/hidden-buyers-thought-leadership-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- hidden buyer vendor championing rate for hidden B2B buyers<br><small>Source: Edelman/LinkedIn (2025) · <a href="https://lighthousedata.io/data/hidden-buyers-thought-leadership-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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