B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90.3%
90.3% -- female audience share for Henkel Ask Team Clean Instagram profiles (2021)
Between May 2020 and July 2021, women accounted for 90.3% of users reached on Instagram for Henkel's Ask Team Clean campaign across 10 European markets.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90.3%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whites (agencjawhites.pl)
Primary
Tier B
https://www.agencjawhites.pl/blog/henkel_casestudy ↗
Source Article
Jak budujemy zaangażowaną społeczność w social media na 10 rynkach? Henkel x Whites
„Ask Team Clean” Henkel x Whites. Czyli jak budujemy zaangażowaną społeczność w social media na 10 rynkach Europy.
Jak wywołać pozytywne emocje, poruszając temat obowiązków domowych, prania i sprzątania? Jak budować komunikację w social mediach dla międzynarodowej marki FMCG? Jak tworzyć angażujące …
Original Research
Whites (agencjawhites.pl)
· Original study ↗
Methodology
Platform audience demographics reported by agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Henkel Ask Team Clean Instagram profiles: 90.3% female audience share. Source: Whites (agencjawhites.pl) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/henkel-instagram-female-share-2021
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<blockquote cite="https://lighthousedata.io/data/henkel-instagram-female-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90.3%</strong> -- female audience share for Henkel Ask Team Clean Instagram profiles<br><small>Source: Whites (agencjawhites.pl) (2021) · <a href="https://lighthousedata.io/data/henkel-instagram-female-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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