B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- support response time reduction for HelloFresh customer support (Freddy chatbot) (2017)
HelloFresh reduced its customer support response time by 32% during Black Friday 2017 using its Freddy chatbot.
- Occurred alongside a 31% increase in incoming messages
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HelloFresh
Primary
Tier B
https://www.truvisibility.com/blog/black-friday-marketing-strategy-2021-make-it-stand-out-with-a-cha… ↗
Source Article
Black Friday Marketing Strategy 2021: Make It Stand Out With a Chatbot
Jump to...
- Why Is Black Friday So Successful?
- 7 Black Friday Marketing Strategies That Use a Chatbot
- Over to You
Why Is Black Friday So Successful?
Black Friday: Now vs Then
Historically, Black Friday dates back to the early 1960s, when huge crowds of suburban tourists in Philadelphia came to …
Original Research
HelloFresh
· Original study ↗
Methodology
Reduction in response time attributed to chatbot handling most support issues.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HelloFresh customer support (Freddy chatbot): 32% support response time reduction. Source: HelloFresh (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hellofresh-chatbot-response-time-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hellofresh-chatbot-response-time-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- support response time reduction for HelloFresh customer support (Freddy chatbot)<br><small>Source: HelloFresh (2017) · <a href="https://lighthousedata.io/data/hellofresh-chatbot-response-time-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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