B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- heavy user share of market value for heavy CBD users (2019)
Heavy CBD users (5+ days/week) account for about 75% of the CBD market in monetary terms.
- heavy users are defined as those using CBD 5+ days/week
- value is stated as 'about 75%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightfield Group
Primary
Tier A
https://blog.brightfieldgroup.com/the-daily-cbd-consumer ↗
Source Article
Heavy CBD Users vs. Occasional Users
As the CBD industry continues to grow, more and more of the canna-curious are getting drawn into the market and trying products for themselves. With more consumers, we can see how diverse CBD consumers actually are; in this article, we explore how the most frequent users of CBD compare to occasional…
Original Research
Brightfield Group
· Original study ↗
Methodology
Brightfield Group consumer insights survey; heavy users defined as 5+ days/week
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
heavy CBD users: 75% heavy user share of market value. Source: Brightfield Group (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heavy-cbd-users-share-of-market-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/heavy-cbd-users-share-of-market-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- heavy user share of market value for heavy CBD users<br><small>Source: Brightfield Group (2019) · <a href="https://lighthousedata.io/data/heavy-cbd-users-share-of-market-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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